Best way to learn Digital Marketing.

Management, Reporting & Collaboration

• Everyday Сheck-in
• Reporting and Presale
• Collaboration and Task Management

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Mobile SEO

• Mobile databases, website speed and AMP checks
• Optimizing for voice search and hunting down the featured snippet
• Optimizing for SERP features

International SEO

• Hreflang validation
• Other tips and hacks for International SEO with SEMrush

Local SEO

• Optimizing for local SEO
• Tracking local competition
• Getting into the Local pack

Search Engine Basics

• Search engines and how they work
• Crawling, indexing, and ranking
• SERP Layout

Technical SEO

• Intro
• HTTPS
• Site speed
• Robots.txt and sitemaps
• URLs
• Duplicate content and rel=’canonical’
• Structured Data
• Status Codes
• Inspecting your site for an audit

Link signals

• Intro
• Anchor text
• Bad links
• Link analysis
• Link building

On-page signals

• Intro
• Keyword research
• Writing and optimizing content
• On-page elements

SEO for mobile

• Intro
• Responsive websites
• Page speed, AMP, and PWAs
• User experience focus

Other ranking signals

• Other ranking signals

International SEO

• International SEO

Local SEO

• Intro
• Local links and citations
• Local content
• Other local factors

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KEYWORD RESEARCH SOURCE : 

• Introduction to Keyword Research
• Understanding the Business
• Query Intent
• Create a List
• SEMrush Tools
• Not Provided Keywords
• Check Your Competitors
• Create Content

Internal Linking

• Introduction to internal linking and accessibility of content
• Prioritization and relevancy
• Seasonality, link hubs, multiple linking, nofollow
• XML sitemaps

Crawling and Indexation: Best Practices for Controlling Web Crawlers

• Introduction to crawl budget optimization
• The crawler landscape
• User-Agents / Reverse-DNS
• Robots.txt
• Robots Meta tags
• Canonical tags

Advanced Crawling and Indexation

• Strategic crawl management
• Faceted Navigation / PRG
• Pagination
• X-robots header

HTTP Response Codes

• Introduction to HTTP header fields & response codes
• 3XX: redirects (301 vs. 302, redirect chains)
• 4XX: client-side error handling (404 vs. 410, etc.)
• 5XX: server-side error handling and maintenance (incl. retry-after header)

Log files

• Intro to log file auditing
• Log file auditing tools & their differences
• Log file auditing reports
• Overlaying crawl & log file data for better results

International SEO

• Introduction and multi-/international domain setups
• Geo redirects & CDNs
• Hreflang setup

Technology

• Structured Data / schema.org
• Accelerated Mobile Pages
• JavaScript SEO Basics
• Google’s Mobile First Indexing Intro

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Social Media Marketing Strategy

• Changes in the Buyer’s Journey
• The Social Inside Digital

The Importance of Content to Social

• The convergence of information and communication
• Content is the currency of social media
• Treating content as Manufacturing process for social
• Ideas on how to create a content plan for social- the concept of content buckets

Understanding Social Platform Choices

• An overview and choosing the best media channels
• Social media Audit

Traditional social platforms

• Blogging-creating-Audience-centric content and promoting your content
• Facebook- understanding your content types and Profiles vs Pages vs Groups
• Linkedin-Understanding the content types ( Blogging, videos ,etc) and profiles vs Groups vs Company pages
• Twitter – Generating Clicks = More Website Traffic and Engagement

The visual Platforms 

• An Introduction to Visual Social: How to Create a Visual Voice
• Instagram – Hashtags, Posts and Stories
• Pinterest – Pins, Boards, Group Boards and Engagement
• YouTube – Video Strategy for Search and Video Optimization and Insights

Algorithms & Paid Social

• Understanding How Social Network Algorithms Work
• Introduction to Paid Social
• Paid Social Targeting Options

Digital Relationship Marketing

• Why It’s Time to Leverage the Other
• Employee Advocacy
• Influencer Marketing
• Social Selling
• Personal Branding

Social Media Strategy and RIO

• The PDCA Approach to Social Media Strategy
• Creating Your Social Media Plan
• Measuring Your Social Media Results

Mobile SEO

• Mobile databases, website speed and AMP checks
• Optimizing for voice search and hunting down the featured snippet
• Optimizing for SERP features
• International SEO
• Hreflang validation
• Other tips and hacks for International SEO with SEMrush

Local SEO

• Optimizing for local SEO
• Tracking local competition
• Getting into the Local pack

Register for the courses now. 

Here are a few reasons why you will benefit from doing social media marketing training with Artbeat:

• The tools we teach are high end tools that are scientific and will give you a deep understanding of the data required to get maximum results from social media efforts.
• Content forms a key for any social media effort, so we show how to bring together interesting and important pieces of content for each client. How to form the content calendar and also how to schedule them using some high end tools.
• At Artbeat you have a team of professionals, who can actually generate bespoke social media content and also share organically to relevant groups.

Prospects in the job market after doing Social Media Marketing course at Artbeat:

• Every company has to maintain their social media to ensure that the reputation of their brand is consistent and also engaging to the relevant target groups.
• Your job as a Social Media Marketer will ensure you have control over how the work should flow and also how the assets have to be managed both in a team and as an individual.
• You will learn both co-ordination and control over the content that is posted online.

PPC Overview

• What is Pay Per Click: Advertiser pays for each click to their website. The goal is to receive more than what they paid for each click. There should be a motivating force that drives the user to make the click to the site. 

• Overview of PPC Platforms and Channels: People generally respond to an ad by either searching or browsing a website or by watching a video or by viewing an ad on social media. There are two types of advertising: Search and Display advertising

• SEARCH ADVERTISING: Here, based on the results of the search term the user is looking for, the advertiser displays the ad on a search result page.

• DISPLAY ADVERTISING: Here, the advertisers target the people or the users, by creating beautiful content, good sales copy.

Strategy

• • What is “PPC Strategy”: There is no history of any business being successful without a plan of action. So, to make your ads seen by qualified internet users, learn the strategy behind the way you use the tools, messages, and images, the PPC platform provides. You need a well planned strategy to optimize your traffic as well as to optimize the path you take users on to becoming your potential paying customers.  

• • Understanding Sales Funnels: Sales funnels is the journey of the customer all the way from the stage where they first learn about your business to the stage where they’re ready to take your service. The landing page is the most vital part of your sales funnel and decides whether a customer leaves the page or takes your service.

• • Understanding The Decision Making Funnel: The process that takes place in a persons’ mind where he decides whether to make a purchase or not. Stages that are involved in the funnel are: awareness, interest, desire and action.

• • Establishing Conversions Along Your Funnel: Conversion is where a customers’ mind converts to purchase a product. Steps carefully taken in micro conversions leads to macro conversions i.e., the final step.

• • Using Landing Pages: A landing page is the page that opens when the user clicks the ad. The landing pages must be dedicated to the sales funnel that they are receiving traffic for and should eliminate any links to any sites that takes the user away from the path to purchase. Good web-design helps in attracting the audience.

• • Setting Aside PPC Budget

When it comes to writing for doctors, it involves a lot of medical knowledge and we at Artbeat hire medical content writers to give you authentic, research-based content for doctors.  The content provides exact information that patients need and are looking for. This kind of relevant and high-quality content will help you get to the credibility required to take you to the top in search results. If you want to stand above your competitors in the field of healthcare, you need a robust content marketing team.  

Having developed websites for doctors, our team at Artbeat understands what elements go into it to make it stand out of the clutter.  The website will have elements and functionalities to educate patients and help them navigate to the information they are looking for. We infuse the website will action buttons to help them take quick actions at the points of purchase.  We also understand that Doctor’s websites are a representation of their brand and reputation. We validate the content to ensure it reflects the Doctor’s personality.

The best way to get your clinic up and running is by getting more views for your content and also clicks to your blog (which eventually land the user to your website). We try to keep the cost low with good keyword analysis that identifies low cost and high volume keywords to pitch for. This strategic PPC campaigns will help you rank above your competitors. You can save time and money with our optimization tools that will help you rank better and increase the footfalls to your clinic. 

Why use our services?

It is a well known fact that patients try to educate themselves as much as possible regarding their ailment. They are constantly looking for authentic and well researched content about the service you are offering. The decision to meet a reliable doctor is most often taken online. Of course the reputation of the doctor is also important for word-of-mouth promotions.

Online is the way to reach your potential patients and also to connect to your existing patients.  There a number of tools for doctors, that can be integrated with the website in order to schedule appointments, get information,  estimates and costing of the procedures etc. Social media can be effectively used to educate patients and thereby improve the reputation of the doctor.

Did you know…

35% of Indians use internet (which is 627 million people as of 2019), and search online for doctor information and information about other health professionals. Research reveals that up to 45% of new patients come to the doctors through  referral. Reviews also play a prime role in online promotions. A good number of genuine patient reviews in audio, text and video format will add value. 

More and more doctors are going for Digital Marketing and their success largely depends on how good the Digital Marketing team is. Not investing in digital marketing is a sure way to lose patients to your competitor.   With an increase in medical content online, patients do their research before coming to you. There is a major shift in the way patients are thinking about health care. With Artbeat’s marketing services for Doctors, you will not only retain your existing patients and stay in touch with them, but also attract new customers.  

Benefits of Digital Marketing for Doctors

There are innumerable benefits of marketing online for Doctors. Stay in touch with your existing patients, so that they can refer you to others thus help you to attract new stream of patients. 

With increasing number of people going online which is close to 627 million people, it is imperative that your business should primarily exist online. Indian internet users spend the majority of their time on social media with Facebook being the most dominant social network having 241 million user base. Also it is noteworthy that the Twitter has 23.2 million active monthly users in India.

Artbeat’s marketing strategy will include publishing engaging material on all major social media platforms, thus making you more accessible to your patients. Your brand will speak volumes to both your existing patients and potential ones.  Your brand will help them to understand your practice and also your services. In a Doctor’s profession your clinic is an extension of your personality. The reputation of your clinic will enable your potential patients to make a more informed choice. 

Engaging your patients on your website with reviews, comments helps the website rank better on Search Engines. Ranking on social media is not just about the looks of your website, it is about relevance and engaging content,.  

Artbeat will work with you to build patient loyalty and also a strong referral base

We grew Dr. Vyjayanthi’s social media followers by over 3,000 fans in 12 months and increased her Facebook, LinkedIn, Quora engagement by 744%.

When Dr. Vyjayanthi reached out to us to start her fertility clinic Mother-To-Be, we started from the scratch of developing her logo, stationery and building her website on wordpress platform.  She wanted to be recognized as a leader in fertility treatment amidst a plethora of competition in her field. 

We cut her outbound marketing efforts and also print and TV advertising and focused solely on inbound marketing. The team of Mother-To-Be wanted a robust stream of patients and to be recognized as a leading clinic for advanced fertility treatments. Backed by her experience of 25 years, we generated engaging content that was broadcast across social media. We planned a PPC campaign based on high volume, low-costing keywords, thus out beating the competition. 

Investment in Marketing Online results in much greater ROI. 

We will meet the goals of your medical practice and enable you to get the right mileage and walk-ins to take your services. The following are the focus points when we work with you: 

♦ Increasing the number of patients walking into your clinic so that your practice can grow.

♦ Improving the website traffic so that it ranks higher organically based on the popularity it is gaining.

♦ Bering the website higher on the search engine which will aid in generating higher traffic to your site .

♦ We enable positive reviews that will inspire patients to book an appointment online.

♦ Improving the sharing, liking and other engagement on social media pages so that your practice reaches large audiences.

Limited Budget Marketing?

If you have a limited budget for your marketing Artbeat has solutions for you, depending on your goals. 

You goal might be simply to increase the footfalls in your clinic or to be recognized as a leader in your medical field. 

No matter what your goal is, our marketing team at Artbeat will tailor the marketing strategy to suit your budget and needs.

Our team will be in constant touch with you and explain the course of action that is required. You will get a report of the results at the end of every month. 

While you can focus on what you are good at, attending and curing patients, we will ensure you have constant business to run the show. Although doctors generally tend to rely on word-of-mouth publicity and also their practice does not allow them to advertise blatantly, we are sensitive to the fact that Doctor’s are meant to serve and not run a business out of people’s health. We as a marketing team help you to maintain that identity of service while offering inbound activities which can only help educate the give appropriate information to patients. 

Call us today for expert guidance in your practice. 

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Our Clients

                                                                       ♦ Apollo Health Care

                                                                       ♦ LIFE Clinics

                                                                       ♦ Cecilia Healthcare Systems

                                                                       ♦ Elite Hair Studio

                                                                       ♦ Venkat Pharma Ltd

                                                                       ♦ Aditya Medical Systems

                                                                       ♦ Kamineni Hospitals

                                                                       ♦ Yashoda Hospitals

                                                                       ♦ Mother to be

Benefits Digital Marketing Services for Real Estate Companies

The challenge in Real Estate Marketing is to get into to the top of the minds of your buyers. Ranking in search engine is a must to enable the consumers to know the value you are giving.

With Artbeat’s expert digital marketing services for real estate companies you can experience the following benefits: 

Quicker response – Promoting online brings results quicker than you expect, so that you can focus on your business, while we work to generate the leads for you. 

Quality Prospects – Artbeat uses advanced inbound marketing tools to help you get qualified leads, instead of searching for your customers in the traditional out bond advertising.  

More Exposure – You will gain more exposure through our marketing techniques and reach the relevant target. 

Constant Performance Analysis – You will be constantly updated about the performance of your ads and this enable you to invest appropriately in the channels that are bringing you more revenue. 

Engaging clients– Client engagement is of utmost importance, since referral business is highest in real estate, continuing to maintain relationships with your existing clients will enhance your future prospects.

How Dhivya Shakti Group Generated 38 Leads in 30 Days ?

Dhivya Shakti Group had apartments in Miyapur in a prime location in Hyderabad. Artbeat’s strategic online and offline promotions helped the client win more and better leads. The strategy was to use the existing residents to market the apartments through testimonial ads. We had a viral media campaign which generated a lot of buzz and referral purchases.  The ads were also targeted to NRIs wanting to invest in Hyderabad. When they approached Artbeat they had absolutely no online presence. We not only created their website but also linked most of their content online to third party sites. 

Prior to engaging with Artbeat, their business was running through referrals and personal network. They found Artbeat through an online search. After failed attempts with other marketing companies they decided to start out small with Artbeat with just social media advertising. We generated 38 qualified leads within the first 30 days

REAL ESTATE DIGITAL MARKETING

Our method of online marketing for real agents

♦ Attract More. We help you to attract more clients and client referrals through interconnected digital mediums.

♦ Personalization. Personalized content delivered to your potential clients’ inboxes intended to nurture them into choosing your agency to help them buy or sell their property.

♦ Increase Engagement. Enhanced engagement that builds trust and fosters a connection with current and potential clients.

♦ Lower Acquisition Cost.. Observing campaign deliverance and user engagement to optimize your agency’s marketing efforts and achieve the lowest cost per client acquisition possible.

Does Real Estate Digital Marketing Really Work?

Yes, it works but it is no so easy. It takes expertise (which costs time and money) to win customers online. Artbeat will hand-hold you in leveraging  SEM, SEO, SMM and other channels to drive leads. The next steps involve smart sales and closing deals which depends entirely on the client. The agencies do not take the responsibility of conversions, but only generating leads. If you think that there is a great opportunity that is still untapped by you then schedule a meeting with us. 

Client Centric

                                                   ♦ L & T Ascendas

                                                   ♦ Kapil Group

                                                   ♦ Phoenix Infra

                                                   ♦ Aditya Constructions

                                                   ♦ Giridhari Constructions

                                                   ♦ Jayadarsini Constructions

                                                   ♦ Trident Properties Pvt. Ltd

                                                   ♦ Manbhum Construction

                                                   ♦ Vishal Projects

                                                   ♦ NCC Urban