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Artbeat is one of the top Digital Marketing Companies in Hyderabad, offering end-to-end solutions combining art, technology, and market knowledge. Founded in 2007, Artbeat Communications (P) Ltd. is a Hyderabad based creative and online digital marketing agency serving clientele globally.
Artbeat Communications (P) Ltd., Plot No: 45, Teacher's Colony, Gunrock,Trimulgherry, Secunderabad - 500015.
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3 Lessons

1 Hour


Internal Linking

  • Introduction to internal linking and accessibility of content
  • Prioritization and relevancy
  • Seasonality, link hubs, multiple linking, nofollow
  • XML sitemaps

Crawling and Indexation: Best Practices for Controlling Web Crawlers

  • Introduction to crawl budget optimization
  • The crawler landscape
  • User-Agents / Reverse-DNS
  • Robots.txt
  • Robots Meta tags
  • Canonical tags

Advanced Crawling and Indexation

  • Strategic crawl management
  • Faceted Navigation / PRG
  • Pagination
  • X-robots header

HTTP Response Codes

  • Introduction to HTTP header fields & response codes
  • 3XX: redirects (301 vs. 302, redirect chains)
  • 4XX: client-side error handling (404 vs. 410, etc.)
  • 5XX: server-side error handling and maintenance (incl. retry-after header)

Log files

  • Intro to log file auditing
  • Log file auditing tools & their differences
  • Log file auditing reports
  • Overlaying crawl & log file data for better results

International SEO

  • Introduction and multi-/international domain setups
  • Geo redirects & CDNs
  • Hreflang setup


  • Structured Data / schema.org
  • Accelerated Mobile Pages
  • JavaScript SEO Basics
  • Google’s Mobile First Indexing Intro

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