Management, Reporting & Collaboration

• Everyday Сheck-in
• Reporting and Presale
• Collaboration and Task Management

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Mobile SEO

• Mobile databases, website speed and AMP checks
• Optimizing for voice search and hunting down the featured snippet
• Optimizing for SERP features

 

International SEO

• Hreflang validation
• Other tips and hacks for International SEO with SEMrush

 

Local SEO

• Optimizing for local SEO
• Tracking local competition
• Getting into the Local pack

Search Engine Basics

• Search engines and how they work
• Crawling, indexing, and ranking
• SERP Layout

Technical SEO

• Intro
• HTTPS
• Site speed
• Robots.txt and sitemaps
• URLs
• Duplicate content and rel=’canonical’
• Structured Data
• Status Codes
• Inspecting your site for an audit

 

Link signals

• Intro
• Anchor text
• Bad links
• Link analysis
• Link building

On-page signals

• Intro
• Keyword research
• Writing and optimizing content
• On-page elements

SEO for mobile

• Intro
• Responsive websites
• Page speed, AMP, and PWAs
• User experience focus

Other ranking signals

• Other ranking signals

 

International SEO

• International SEO

 

Local SEO

• Intro
• Local links and citations
• Local content
• Other local factors

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KEYWORD RESEARCH SOURCE : 

• Introduction to Keyword Research
• Understanding the Business
• Query Intent
• Create a List
• SEMrush Tools
• Not Provided Keywords
• Check Your Competitors
• Create Content

Internal Linking

• Introduction to internal linking and accessibility of content
• Prioritization and relevancy
• Seasonality, link hubs, multiple linking, nofollow
• XML sitemaps

Crawling and Indexation: Best Practices for Controlling Web Crawlers

• Introduction to crawl budget optimization
• The crawler landscape
• User-Agents / Reverse-DNS
• Robots.txt
• Robots Meta tags
• Canonical tags

Advanced Crawling and Indexation

• Strategic crawl management
• Faceted Navigation / PRG
• Pagination
• X-robots header

HTTP Response Codes

• Introduction to HTTP header fields & response codes
• 3XX: redirects (301 vs. 302, redirect chains)
• 4XX: client-side error handling (404 vs. 410, etc.)
• 5XX: server-side error handling and maintenance (incl. retry-after header)

Log files

• Intro to log file auditing
• Log file auditing tools & their differences
• Log file auditing reports
• Overlaying crawl & log file data for better results

International SEO

• Introduction and multi-/international domain setups
• Geo redirects & CDNs
• Hreflang setup

Technology

• Structured Data / schema.org
• Accelerated Mobile Pages
• JavaScript SEO Basics
• Google’s Mobile First Indexing Intro

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Social Media Marketing Strategy

• Changes in the Buyer’s Journey
• The Social Inside Digital

The Importance of Content to Social

• The convergence of information and communication
• Content is the currency of social media
• Treating content as Manufacturing process for social
• Ideas on how to create a content plan for social- the concept of content buckets

Understanding Social Platform Choices

• An overview and choosing the best media channels
• Social media Audit

Traditional social platforms

• Blogging-creating-Audience-centric content and promoting your content
• Facebook- understanding your content types and Profiles vs Pages vs Groups
• Linkedin-Understanding the content types ( Blogging, videos ,etc) and profiles vs Groups vs Company pages
• Twitter – Generating Clicks = More Website Traffic and Engagement

The visual Platforms 

• An Introduction to Visual Social: How to Create a Visual Voice
• Instagram – Hashtags, Posts and Stories
• Pinterest – Pins, Boards, Group Boards and Engagement
• YouTube – Video Strategy for Search and Video Optimization and Insights

Algorithms & Paid Social

• Understanding How Social Network Algorithms Work
• Introduction to Paid Social
• Paid Social Targeting Options

Digital Relationship Marketing

• Why It’s Time to Leverage the Other
• Employee Advocacy
• Influencer Marketing
• Social Selling
• Personal Branding

Social Media Strategy and RIO

• The PDCA Approach to Social Media Strategy
• Creating Your Social Media Plan
• Measuring Your Social Media Results

Mobile SEO

• Mobile databases, website speed and AMP checks
• Optimizing for voice search and hunting down the featured snippet
• Optimizing for SERP features
• International SEO
• Hreflang validation
• Other tips and hacks for International SEO with SEMrush

Local SEO

• Optimizing for local SEO
• Tracking local competition
• Getting into the Local pack

Register for the courses now. 

Here are a few reasons why you will benefit from doing social media marketing training with Artbeat:

• The tools we teach are high end tools that are scientific and will give you a deep understanding of the data required to get maximum results from social media efforts.
• Content forms a key for any social media effort, so we show how to bring together interesting and important pieces of content for each client. How to form the content calendar and also how to schedule them using some high end tools.
• At Artbeat you have a team of professionals, who can actually generate bespoke social media content and also share organically to relevant groups.

Prospects in the job market after doing Social Media Marketing course at Artbeat:

• Every company has to maintain their social media to ensure that the reputation of their brand is consistent and also engaging to the relevant target groups.
• Your job as a Social Media Marketer will ensure you have control over how the work should flow and also how the assets have to be managed both in a team and as an individual.
• You will learn both co-ordination and control over the content that is posted online.

PPC Overview

• What is Pay Per Click: Advertiser pays for each click to their website. The goal is to receive more than what they paid for each click. There should be a motivating force that drives the user to make the click to the site. 

 

• Overview of PPC Platforms and Channels: People generally respond to an ad by either searching or browsing a website or by watching a video or by viewing an ad on social media. There are two types of advertising: Search and Display advertising

 

• SEARCH ADVERTISING: Here, based on the results of the search term the user is looking for, the advertiser displays the ad on a search result page.

 

• DISPLAY ADVERTISING: Here, the advertisers target the people or the users, by creating beautiful content, good sales copy.

Strategy

• • What is “PPC Strategy”: There is no history of any business being successful without a plan of action. So, to make your ads seen by qualified internet users, learn the strategy behind the way you use the tools, messages, and images, the PPC platform provides. You need a well planned strategy to optimize your traffic as well as to optimize the path you take users on to becoming your potential paying customers.  

 

• • Understanding Sales Funnels: Sales funnels is the journey of the customer all the way from the stage where they first learn about your business to the stage where they’re ready to take your service. The landing page is the most vital part of your sales funnel and decides whether a customer leaves the page or takes your service.

 

• • Understanding The Decision Making Funnel: The process that takes place in a persons’ mind where he decides whether to make a purchase or not. Stages that are involved in the funnel are: awareness, interest, desire and action.

 

• • Establishing Conversions Along Your Funnel: Conversion is where a customers’ mind converts to purchase a product. Steps carefully taken in micro conversions leads to macro conversions i.e., the final step.

 

• • Using Landing Pages: A landing page is the page that opens when the user clicks the ad. The landing pages must be dedicated to the sales funnel that they are receiving traffic for and should eliminate any links to any sites that takes the user away from the path to purchase. Good web-design helps in attracting the audience.

 

• • Setting Aside PPC Budget