Internal Linking

• Introduction to internal linking and accessibility of content
• Prioritization and relevancy
• Seasonality, link hubs, multiple linking, nofollow
• XML sitemaps

Crawling and Indexation: Best Practices for Controlling Web Crawlers

• Introduction to crawl budget optimization
• The crawler landscape
• User-Agents / Reverse-DNS
• Robots.txt
• Robots Meta tags
• Canonical tags

Advanced Crawling and Indexation

• Strategic crawl management
• Faceted Navigation / PRG
• Pagination
• X-robots header

HTTP Response Codes

• Introduction to HTTP header fields & response codes
• 3XX: redirects (301 vs. 302, redirect chains)
• 4XX: client-side error handling (404 vs. 410, etc.)
• 5XX: server-side error handling and maintenance (incl. retry-after header)

Log files

• Intro to log file auditing
• Log file auditing tools & their differences
• Log file auditing reports
• Overlaying crawl & log file data for better results

International SEO

• Introduction and multi-/international domain setups
• Geo redirects & CDNs
• Hreflang setup

Technology

• Structured Data / schema.org
• Accelerated Mobile Pages
• JavaScript SEO Basics
• Google’s Mobile First Indexing Intro

Register for the courses now.