MARKETING FOR NGOs

admin — Fri, 30 Jun 2017 10:25:46 +0000

Artbeat is a top Digital Marketing Company in India specializing in NGO clients, where fund-raising is the main gateway for growth.

Social Media Growth

Artbeat is a top Digital Marketing Company in India having extensive experience in service social media management and advertising services for NGOs. Artbeat aims at attracting more donors and generating more awareness with the help of social media.

Our Social Media strategies will bring to your page good following through content that is engaging and also visually appealing. The NGO will be represented with compelling content aimed at garnering daily engagement, and interaction with followers. Artbeat will help you create a right positioning so that you can get the attention of your potential volunteers and donors.

SOCIAL MEDIA MARKETING

PAID ADS FOR NGOs

For NGOs usually the paid ads are used only if there is a lot of competition for the required keywords. Since NGOs are tied up for cash, we ensure there is minimal spending for maximum reach. Organically there could be a lot of scope for the non-profit organizations. The ads will be aimed at those who are looking for a meaningful way to engage their lives and donate their time and resources

NGOs SEARCH ENGINE OPTIMIZATION

To ensure organic traffic for NGOs, it has to begin through efficient Social Media. Once the audience can connect with the service you are providing, they will be more eager to visit your site to know more. This will increase the organic traffic of your site making it rank higher in SEO. Also a good technical on-page SEO can ensure that your organization ranks on the top of search engines.

NGOs CONTENT MARKETING

The quality of the content speaks volumes about our work and service. The content style needs to be more emotionally appealing and bring out the specifics of the work and impact it has in clear and concise language. Artbeat specializes in delivering this content due to its immense experience of serving large global non-profit organizations for result oriented.

NONPROFIT WEBSITE DESIGN SERVICES

For any NGO website provides the first interaction between a potential donor or volunteer with your organization. The website needs to have various elements that a user might want to see which includes the vision, mission, work, team, options to engage etc. This kind of content will start building the trust of the users and motivate them to engage with your organization. The website has to be professionally designed with ease of navigation, and a simple and quick way to offer donation. It is also important that you get them to subscribe to your newsletter on the website, so engage them and update them about the future activities of the organization in digital technology.

NGOs EMAIL MARKETING

Email marketing plays a key role for any NGO. Artbeat’s email marketing services are aimed at ensuring that the current donors are informed about the ways in which we have used their funds and how we plan to take our work forward. We share our goals and also continue to generate leads into donors with effective email marketing. Also asking for donations, requires a special method of communication. Email is very effective in reaching out to your specified target is showcasing the impact of their donation, in reaching our goals.

RESULTS FOR DIGITAL MARKETING

With the growing technology people are finding easier ways to engage with positive networks and also donate for causes that are appealing to their hearts. In the last decade, India has seen a lot of growth economically and also in terms of extending their help to NGOs for a feel-good factor. Organizations are committed to their Corporate Social Responsibility, so that more benefit goes to the community from their online reputation management revenue. There are enough funds to support your organization, with more and more people willing to donate. You need to ensure that your organization is out there sending the right messages to the right audiences to grow your business.

Digital Marketing for NGOs

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NGOs Marketing

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How Digital Marketing can help NGOs

Most NGOs only rely on word-of-mouth marketing or depend on the volunteer community activities to spread the word out and to inform people about their NGO. But leveraging digital marketing for NGOs will help your organization grow in leaps and increase the reach of your audience with maximum efficiency and minimum effort and can result in the following benefits:

♦ Increase in awareness about your line of work More engagement with volunteers More leads who visit your site More donations More affiliations.

Artbeat will customize a digital marketing solutions strategy that will integrate various channels of communication that will enable your NGO to achieve its goals and build awareness.

Our offering integrates various methods to bring in the maximum traffic to your site with increased engagement on social media platforms with email marketing, Internet Marketing and content services.

How We Help Grow NGOs and your causes

Most NGOs do not have the initial expertise in fund-raising communications, or even to leverage the volunteers. We at Artbeat provide a comprehensive plan to ensure that your channel of communications are up and running including your website, SEO, content, email and social media. Artbeat has proven its expertise for Yogananda Seva, Yogoda Satsanga Society of India, Aditya Mehta Foundation, Alliance India and many more.

♦ The NGOs we have serviced differ widely but have the common goal of leveraging people and resources. The best part of Digital Platforms is that it can be quick but you need to stand out of the crowd by speaking clearly, honestly and authentically.

Once the content calendar is ready, you can set up the social media campaigns and get them up and running immediately.

We quickly had our client’s campaign up and running with social media ads where we generated 600 clicks within 2 months.

WHY ARTBEAT IS THE BEST CHOICE FOR DIGITAL MARKETING COMPANY IN INDIA

WE UPDATE OURSELVES

We stay up to date on the know-how of digital marketing services because we spend a considerable amount of time and resources on our digital marketing training. What expertise we provide to non-profit organizations, is garnered from years of our experience so that we could help you with your brand building and digital marketing.

WE HAVE THE SPECIFIC INDUSTRY EXPERIENCE

NGOs usually do not intend to make a business out of their venture, although they have to follow the rules of business to grow. It is not geared towards making profits, rather they aim at increasing awareness and also to build their pool of subscribers and volunteers. Strategist a Digital Marketing plan for NGOs requires a different perspective and understanding, which only experienced agencies like Artbeat can provide.

We have several years of experience of working with such companies to provide them with the right strategy. The goals of the NGO are borne in mind at every single step along the way of our Digital marketing efforts.

CUSTOMIZED TO YOUR NEEDS

For any NGO the cause is more important than increasing the revenue. So all our strategies for NGOs hinge on the single most important cause – the awareness of your service and bringing more stakeholders and volunteers and resources. We will ensure that the digital marketing strategy is designed to attract your exact target who will support you in your cause. We leverage on our experience and give you proven strategies to build your brand.

Artbeat is genuinely interested in your success and so we ensure that we keep in mind all the above points to plan your marketing. We personalize the communication, so that we reach the hearts of people instead of the minds. Our content generation strategies will make sure that you get the reach and the mileage required with the right tone of voice.

ACHIEVING SUCCESS WITH DIGITAL MARKETING FOR NGOs

♦ Have clear objectives and goals

For ay NGO it is important that you have a clear plan to achieve your goals. We talk to you to set up the SMART ( Specific, Measurable, Attainable, Relevant, Timely) plan for you, so that you can achieve the best results using the customized strategy. Artbeat will set the expectations and also the milestones along with the key performance indicators, which will track progress. Artbeat will use the right techniques to ensure that your ads are optimized for maximum revenue with minimum expenditure.

♦ Identify Your Target Audience

Identifying your target is key to increasing the rate of conversions. We leverage the Social media platforms to connect to people and then engage them with content that is interesting to them. We send e mailers and keep them interested in the services. We use Facebook Pixel to identify similar audiences to connect to the right target group.

♦ Strong Presence Online

Artbeat has the expertise to building your brand and also craft the message that you want to convey through the relevant digital platforms in order to market for NGOs. You need to build awareness with various social media marketing campaigns and also keep the donors interested in your service different email and content marketing campaigns. These communications will be leveraged with effective website, SEO, PPC etc.

♦ Making a Difference

Artbeat has ample experience of working with NGOs and nonprofit organizations, where the cost factor is most important, so our plans for you will be such that there will be least spending for maximum outreach and ensure a big impact for minimum ad spend. Artbeat’s unique strategy for non-profit organizations and NGOs will achieve what you are looking for.

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